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Category Archives: Relationship Marketing
We all have choices these days — many, many choices — in where we choose to do business. I’ve said it before and I’ll say it again because this is the deal in today’s frenzied world of choices: It’s the business that goes the extra mile that wins your business. A bank is a bank is a bank. Rates are pretty much even no matter where you go, and all have similar services with not many differentiators. What’s the difference in where you choose to place your money? Customer service. Being treated really well, and as though you matter. Continue reading
Here are my top 5 techniques designed to increase your exposure and expand your list of targeted patients. Try them and be consistent and disciplined with them, and I promise that within 6 months you will have increased your presence in front of an audience that looks forward to your involvement and needs your services. Continue reading
Let people sample your services, your products, and your wares. It’s the best form of marketing out there, besides a recommendation from a prior patient. Just as Baskin Robbins offers their “little pink spoons” to sample a flavor, and Costco invites you to eat your way through the store sampling new items, a free seminar on How to Reach Optimum Health, webinar, video series, downloadable report, or a free blood pressure screening to give potential patients a “taste” of what differentiates you from the other doctors, is a smart way to market your practice, and you as their caregiver, and if done well and generously, will peak peoples interest in what else you have to offer. Continue reading
Know when to walk away, as tempting as it may be to take peoples money. In the long run people will respect you for that decision because taking peoples money is NOT what it’s about. It’s about helping them make wise decisions, and about long term relationships. Sometimes it’s just not about you. Continue reading
