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Category Archives: Medical Marketing
Being a medical marketing consultant, one cannot divorce oneself from Social Media, and I don’t. It’s value in growing relationships and enhancing a practice cannot be denied and I write about it all the time. I am just a total failure at keeping up at it on my own, and I’m finally giving myself permission to say “that’s ok. It’s not my specialty”. Thank God for my trusted pal Onlywire. Continue reading
Posted in Grow Your Medical Practice, Medical Marketing, Social media for Doctors, marketing for doctors
Tagged business growth, grow your practice, linkedin, Online marketing consultant, onlywire, social media, social media expert, social media marketing for doctors, social media marketing for physicians, specialty marketing, specialty marketing for physicians, twitter
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In the field of online marketing, SEO and internet advancements for doctors, this world is spinning so fast it is hard-(really hard! )to stay ahead of the curve. This past Saturday I trekked into the city, registered and received my not 1 but 2 free tee shirts and attended WordCamp 2012, the glorious culmination of so much Wordpress and variations of Wordpress knowledge in various forms that your head could split from all the cumulative brain power. Continue reading
What would the value of a Facebook page be, to a doctor? What will readers to click into your website link? Doctors are using Facebook as a way to relate and add additional value to their patient relationships in all sorts of creative ways these days. Medical journal reports, helpful videos on timely or seasonal conditions, health tips, or seasonal shots and screens and reminders. I don’t need to tell you that your time is limited with your patients these days. Continue reading
Next week we are launching the first official Omaginarium newsletter, and Omagine Health is not far behind. I am so very thrilled to be adding this forum, to be able to bring you along my ever growing online marketing ride. Continue reading
Let people sample your services, your products, and your wares. It’s the best form of marketing out there, besides a recommendation from a prior patient. Just as Baskin Robbins offers their “little pink spoons” to sample a flavor, and Costco invites you to eat your way through the store sampling new items, a free seminar on How to Reach Optimum Health, webinar, video series, downloadable report, or a free blood pressure screening to give potential patients a “taste” of what differentiates you from the other doctors, is a smart way to market your practice, and you as their caregiver, and if done well and generously, will peak peoples interest in what else you have to offer. Continue reading
Affiliate Marketing: an excellent way to market other companies’ products or services and make money while you’re at it. You place a link or a company icon with a link to their service on your site, and every time someone clicks into it and purchases that product through that link you get a piece of the action. It’s that simple. Continue reading
Seth Godin says it well: ”The web changes everything it touches, sometimes in significant ways. Travelers ranted about poor service for a generation, but once the internet makes it easy to rank and sort and connect, the service has no choice but to change. Some businesses see Yelp and others as a tax, a burden they have to pay attention to in order to stay relevant, and they grumble about it. Others see these sites as the opportunity of a lifetime, a chance to deliver service (which takes guts and care, more than money) to get ahead.” Continue reading
Posted in Medical Marketing, Reputation Management
Tagged B to C, Online Review Sites, reputation management, Trip Advisor, Yahoo Local, Yelp
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Amid a huge web community uproar, the likes of which we’ve not yet seen, the current SOPA (Stop Online Piracy Act) legislation has been, thankfully, pulled, and sent back for revisions this past Saturday. Continue reading
Posted in Medical Marketing, SOPA, marketing for doctors
Tagged impact of SOPA on doctors, PIPA, SOPA, Stop Online Piracy Act
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For any small business or medical practice whose business is not geographically dependent , the world can be your oyster. How is this possible? Very simple: SEO. Had my site not been front and center for what this doctor was searching for he would not have been able to stumble upon me. Plain and simple. Continue reading
8 Great Tips to Increase Your Blog Comments
Posted on May 23, 2012 by Suzen
Probably the #1 biggest issue I get from frustrated, beleaguered bloggers is that of the empty comments box. I know, I’ve been there, and often times, I’m still there, resorting to a steady stream of urgent pleas for interaction from my faithful posy. I know you’re still jonesing for ways to increase comments on your blog. It’s ok, I get that too. So here are 8 Great Tips To Increase Your Blog Comments: Continue reading →